martedì, aprile 08, 2008

Status Stories 

STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

Fonte: Trendwatching

1 Comments:

Blogger Melina2811 said...

Con il mio inglese.....meglio lasciar perdere... ciao da Maria

8/4/08 14:56  

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