martedì, aprile 08, 2008

Status Stories 

STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

Fonte: Trendwatching

1 Comments:

Blogger Melina2811 said...

Con il mio inglese.....meglio lasciar perdere... ciao da Maria

8/4/08 14:56  

Posta un commento

Links to this post:

Crea un link

<< Home

# html> # # # # ... # # # ... # # # # # # Disclaimer: questo blog è ad alto tasso di innovazione, potrebbe destabilizzare la vostra azienda/agenzia