Brand Loyal Rankings

In attesa della pubblicazione della classifica di Brandweek per il 2005, possiamo osservare il Brand Loyal Rankings dell'anno scorso, che ci da un'indicazione delle società negli Stati Uniti i cui "consumatori" sono più fedeli.


Brand Loyal Rankings
(This year 2004/Brand/Last Year 2003

1. Google.com (2)
2. Avis (1)
3. Verizon Long Distance (4)
4. KeySpan Energy (9)
5. Samsung Mobile Phone (7)
6. Hyatt Hotels (19)
7. Sprint Long Distance (3)
8. Canon Office Copier (8)
9. Yahoo.com (14)
10. Miller Genuine Draft (5)
11. Ritz-Carlton Hotels (17)
12. PSE&G (15)
13. Amazon.com (12)
14. Marriott Hotels (13)
15. Swissotel (NR)
16. Discover Card (27)
17. Diet Pepsi (31)
18. Budweiser (16)
19. Motorola Mobile Phone (10)
20. Coors (NR)
21. Netscape.com (59)
22. Sony Ericsson Mobile Phone (93)
23. Capital One Credit Card (29)
24. L. L. Bean Catalogue (20)
25. Wal-Mart (33)
26. Skechers (NR)
27. New Balance Athletic Shoe (22)
28. Miller Lite (87)
29. Starbucks (6)
30. Radisson (48)
31. BP Gasoline (79)
32. Inter-Continental Hotels (NR)
33. Sears Catalogue (30)
34. Verizon Wireless (37)
35. Schwab.com (26)
36. Diet Coke (47)
37. Mobil Gasoline (25)
38. T-Mobile Wireless (76)
39. Bell South Long Distance (28)
40. Adidas Athletic Shoe (23)
41. ETrade.com (42)
42. J. Crew Catalogue (54)
43. FedEx (50)
44. Westin Hotels (73)
45. Excite.com (35)
46. Hilton Hotels (36)
47. HotBot.com (34)
48. Sanyo Mobile Phone (NR)
49. MSN.com (38)
50. AltaVista.com (51)
51. AT&T Long Distance (24)
52. Spring PCS Wireless (60)
53. Pepsi (61)
54. Target (62)
55. Jet Blue Airways (67)
56. Bud Light (32)
57. Sears Store (40)
58. Sheraton Hotels (46)
59. Land's End Catalogue (55)
60. Hampton Inn Hotels (NR)
61. Nokia Mobile Phone (11)
62. MCI Long Distance (83)
63. Holiday Inn Hotels (NR)
64. Ameritrade.com (104)
65. Best Western Hotels (NR)
66. Lycos.com (39)
67. Wyndham Hotels (68)
68. Xerox Office Copier (82)
69. Today (NBC) (56)
70. NFL (70)
71. MLB (58)
72. AOL.com (88)
73. Fox & Friends (Fox News Channel) (NR)
74. Southwest Airlines (64)
75. Exxon Gasoline (43)
76. DHL/Airborne Express (45)
77. BarnesandNoble.com (152)
78. AskJeeves.com (113)
79. Embassy Suites (86)
80. Nextel Mobile Phone (148)
81. SBC Long Distance (21)
82. TDWaterhouse.com (49)
83. Apple Computers (66)
84. Budget Rent A Car (71)
85. Subway (91)
86. Coors Light (81)
87. Texaco Gasoline (18)
88. Poland Spring (NR)
89. Chevron Gasoline (44)
90. J.C. Penney (75)
91. Expedia.com (85)
92. Fidelity.com (65)
93. Qwest Long Distance (41)
94. Visa Card (100)
95. UPS (127)
96. Aquafina (NR)
97. Gateway Computers (53)
98. Hertz (84)
99. Amstel Light (97)
100. Amoco Gasoline (101)
101. Nike (94)
102. Ramada Hotels (NR)
103. T. Rowe Price Mutual Fund (74)
104. Cingular Wireless (107)
105. Con Edison (57)
106. Enterprise Rent-A-Car (90)
107. Nextel Wireless (134)
108. Delta Air Lines (72)
109. American Morning (CNN) (63)
110. Arrowhead (NR)
111. Dell Computers (69)
112. Fleet Bank (157)
113. NBA (98)
114. New York Life Insurance (139)
115. Pizza Hut (105)
116. National Discount Brokers (102)
117. MerrillLynch.com (95)
118. NEC (NR)
119. Panasonic Mobile Phone (124)
120. Fidelity (96)
121. Dasani (NR)
122. Papa John's (118)
123. CDNow.com (153)
124. Datek.com (77)
125. Siemens Mobile Phone (52)
126. IBM Computers (110)
127. Best Buy (154)
128. Reebok Fitness Shoes (103)
129. Sunoco Gasoline (121)
130. Wendy's (115)
131. Wachovia Bank (89)
132. Good Morning America (ABC) (120)
133. Buy.com (142)
134. Corona (132)
135. CheapTickets.com (NR)
136. HP Computers (92)
137. PNC Bank (NR)
138. Shell Gasoline (119)
139. Dunkin' Donuts (109)
140. Coca-Cola (129)
141. Citibank (112)
142. Early Show (CBS) (151)
143. AT&T Wireless (99)
144. Travelocity.com (138)
145. Bank of New York (158)
146. Bank of America (NR)
147. Continental Airlines (114)
148. CSFB.com (125)
149. Toshiba Computers (NR)
150. JP Morgan Chase Bank (106)
151. Krispy Kreme Doughnuts (117)
152. American Express Credit Card (135)
153. Deer Park (NR)
154. Sony Vaio (111)
155. Fodors.com (128)
156. Domino's Pizza (122)
157. Compaq Computers (80)
158. KFC (116)
159. Little Caesars (140)
160. Putnam (126)
161. Burger King (136)
162. Vanguard Mutual Fund (78)
163. United Air Lines (137)
164. Evian (NR)
165. Heineken (155)
166. Minolta Office Copier (159)
167. Travelers Insurance (144)
168. McDonald's (141)
169. National Car Rental (145)
170. Sharp Office Copier (169)
171. Hotels.com (147)
172. Janus Mutual Fund (123)
173. Ricoh Office Copier (164)
174. Godfather's (130)
175. Roundtable Pizza (131)
176. MetLife Insurance (162)
177. First USA (NR)
178. Fila (172)
179. Arby's (161)
180. American Airlines (143)
181. USPS Parcel Delivery (156)
182. Prudential Insurance (163)
183. Dollar Rent A Car (167)
184. Bank One (NR)
185. Hardee's (165)
186. Mountain Dew (168)
187. PriceLine.com (160)
188. Chuck E. Cheese Pizza (146)
189. MasterCard (150)
190. US Airways (166)
191. Aetna Insurance (174)
192. 7 Up (170)
193. Dr Pepper (176)
194. Alamo Rent-a-Car (178)
195. Jack in the Box Restaurant (171)
196. Taco Bell (173)
197. The Hartford Insurance (175)
198. Beck's (179)
199. White Castle (177)
200. NHL (180)
201. Diet 7 Up (108)
202. Kmart (182)
203. Diet Dr Pepper (133)