Io non so cosa sia il web 2.0, ma gli strumenti collaborativi li uso lo stesso
Alcuni dati riportati da Ken Rutkowsky, ci dovrebbero far riflettere su quanto lavoro ci sia ancora da fare.
59% of organizations currently use Web 2.0 technologies, including 92% of professionals in the business development/strategy department and 63% of marketing/advertising professionals. 54% of enterprise-size organizations utilize Web 2.0 technologies, as do 74% of companies with less than 500 employees. The majority of respondents using Web 2.0 technologies employ a combination of internal and external-facing tools (64%). Those using a combination of internal and external-facing tools include 58% of respondents at enterprise-size companies. Blogs are the most used Web 2.0 technology (87%), followed by communities, wikis, RSS feeds and social networking. 84% of all organizations provide information in RSS format, among them 92% of professionals in the marketing/advertising department. 69% of companies provide them with software to subscribe to RSS feeds.
E' molto interessante l'analisi sui fattori critici di successo delle applicazioni 2.0
Across the board, security remains the most important capability of a social media initiative, selected by 88% of all respondents. 72% picked Workflow coming in second, followed by 67% for integration with identity management systems. Permissioning grabbed 66% and moderation are also important capabilities with 49%, especially for organizations with more than 1,000 employees. Likewise, 63% selected that broad support of Web 2.0 technologies is important to their organizations. Social networking features are the least important capabilities to all respondents
I budget cominciano ad essere consistenti, ma sono diversi i problemi da risolvere.
25% of enterprise-size organizations have a budget of more than $50,000 for social media over the next 12 months. 47% plan to deploy an internal-facing community in 2008 or 2009. A quarter plan to do so in the next six months. The top internal-facing Web 2.0 technologies respondents plan to deploy are blogs and wikis (56% each). 44% plan to utilize an external-facing community within the next six to 24 months. Of those, two-thirds will deploy online communities, and 62% will utilize blogs. In addition, 59% plan to revamp their external-facing websites. As Companies plans for 2008 and 2009 indicate, Web 2.0 technologies will become the standard in the near future. As more businesses realize the benefits these types of solutions have to offer and the success other companies have seen through such applications, adoption of Web 2.0 technologies will increase exponentially. Security, however, will continue to be a great concern for the majority of users and non-users alike. To combat these safety risks, organizations must adopt sophisticated security solutions that will protect them while still allowing them to benefit from the collaborative nature of Web 2.0 technologies.
Qui in Italia anche strumenti semplici semplici ma efficaci come Google doc, vengono utilizzati in pochissime imprese, il problema è soprattutto culturale.
Ci vorrebbero meno polemiche e più pragmatismo. Ci sono degli strumenti e nuove modalità che stanno cambiando il modo in cui stiamo lavorando. Personalmente wiki, blog e altri strumenti collaborativi li uso quotidianamente con grandissima soddisfazione, se non vi piace l'etichetta 2.0, trovatene un'altra e fatemi sapere.