Scalable Intimacy
"A brand is not defined by the product or service, but rather it is defined by everybody who uses, talks about and interacts with it. This is reflected very much in the shift we’re seeing in marketing and advertising, from a (false) assumption that people are defined by the brands they use, to an understanding that brands are defined by the people who use them." (via Future Lab)
posted by Maurizio Goetz at mercoledì, febbraio 18, 2009
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