- The client feels burned by the first agency. The relationship started with champagne and ended in disillusioned tears. Now it is stuck with a lot of work that needs to get done, and an agency it doesn't trust to do it. It doesn't want that to happen again.
- There is no inherent desire to manage multiple relationships. That is frankly tumultuous. But what it does is allow various agencies to zero in on their core competencies, and have agencies play to their strengths for various parts of the client's business.
- Optimizes each agency by keeping them on their toes with competing agencies vying for the attention and respect of the same client on a daily basis.
L'immagine è di Knolleary