Your brand is everything

Non l'ho tradotto, l'ho lasciato così com'è.

Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand.

• You transfer a customer four times to different departments and she never has her problem solved. That’s your brand.
  
• You charge a customer extra for something they thought was included in the original price. That’s your brand.
  
• You replace a defective product but no one apologizes to the customer for his trouble. That’s your brand.
  
• You put a telephone customer on hold for over a minute. That’s your brand.
  
• Your web site is confusing and hard to navigate. That’s your brand.
  
• A repeat customer for many years comes into your store and no one greets her by name. That’s your brand.

Questo è solo un estratto, l'intero post lo trovate qui.