Dal Roi al Social Return on Investment (SROI)

E' un concetto che un tempo veniva applicato quasi esclusivamente per le organizzazioni non profit, ma che oggi sta prendendo piede anche in azienda

Social Return on Investment, or SROI is an attempt to measure the social and financial value created by a non profit, NGO or business. It has not been proven to drive increased investment, but it is popular with academics and some consultancies. A number of services are now looking at analysing the 'investment' in charities as yielding a social return on investment. An example is Development Ratings which helps private donors evaluate and research charities that work in the developing countries.

SROI is an approach to understanding and managing the impacts of a project, an organisation or a policy. It is based on stakeholders and puts financial values on the important impacts identified by stakeholders which do not have market values. The aim is to include the values of people that are often excluded from markets in the same terms as used in markets, that is money, in order to give people a voice in resource allocation decisions. (Fonte Wikipedia)

Per approfondimenti sul tema suggerisco la lettura di questo interessante paper della London Business School.

Sto progettando un corso sul Branding SROI, a breve ne illustrerò i dettagli.