I consumatori protagonisti

Ricevo una mail da Laura Levitan, che mi informa di avere appena condotto una ricerca sul potere del word of mouth.

Questi sono alcuni dati:

Many kinds of people. Word of mouth agents are most likely to talk about products with friends and family (about 7 in 10 do so for each). But many also talk to coworkers (58%) and casual acquaintances (48%), and 25% with strangers they met.

Many settings. Most word of mouth agents spread the word in their homes (82%), at work (56%) and others’ homes (55%). But many talk about products in other settings, including social gatherings (43%), stores (25%), and restaurants or bars (25%).

Many ways. While face-to-face encounters predominate (99%), many spread the word in other ways as well, from phone (42%) to email (30%), instant messages and text messages (17%), and online chat rooms and blogs (9%).

Many impacts. Word of mouth campaigns not only spread the word but prompt large numbers of those who hear the message to buy the product, consider a future purchase, or seek more information

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Credits per la foto: Cowboy Mouth