Consapevole ed informato (grazie alla rete)

Sono sempre di più le opzioni a nostra disposizione per ottenere informazioni sui prodotti e sui marchi e sono in costante aumento le persone che utilizzano la rete per la formazione delle proprie preferenze di acquisto.

Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore. One who hasn't relished the feeling of being better informed about everything from 18th century gardening to alternative medicine to the real reasons for high oil prices, than his/her peers or, even better, his/her superiors.

All thanks to the insanely expansive and detailed web of information that continues to be spun, offering transparency of prices, of reviews, of opinions, and of detail. Yes, you’ve heard this before. But just for a moment, marvel at how incredibly addicted consumers have become to getting instant access to any kind of useful and relevant information. In fact, consumers are experiencing nothing short of an all-encompassing INFOLUST:

A chi ritiene che internet sia una possibile opzione per la propria comunicazione, ma che se ne possa anche fare a meno, suggerisco la lettura di questo briefing.