You Came Out

Wieden + Kennedy, una delle agenzie che io reputo migliori al mondo, ha creato un video per la promozione del singolo You Came Out del gruppo We Have Band.

We Have Band -You Came Out - official music video. Created by W+K creative team Ida Gronblom & Fabian Berglund and Blinkink director David Wilson. The face paint animation film is made up of 4,816 separate stills. Each and every frame was hand-painted, shot, wiped off and redrawn, slightly differently for the next frame in order to create a seamless sequence. This time-consuming process involved the band members lying still for two consecutive days in a studio.

In order to animate the singing bit, lip movement was created by animating a painted mouth on the singer Dede. This involved breaking the lyrics into phonetics and giving each sound a specific mouth shape. To make this as realistic as possible all the mouth shapes were painted on Dedes face individually and then shot. All 4,816 frames of the music video can be found on Flickr



In Italia queste cose non si possono fare.